Amazon Consumer Electronics case study$96K months wholesaling electronics on Amazon.com

01 — The challenge

Consumer electronics combines Amazon's highest demand with its harshest enforcement: brand gating, IP complaints and razor-thin margins. One grey-market invoice can end an account — and most wholesale sellers in this niche eventually learn that the hard way.

02 — Our strategy

Survive first, scale second. Every brand approval was secured with invoices from authorized distributors Amazon accepts, every offer is screened against a margin floor before it goes live, and MAP compliance is monitored weekly so the brands we resell stay on our side.

03 — Execution

• 6 brand approvals secured with authorized-distributor invoices
• 1,100+ candidate ASINs evaluated, 240 kept above the margin floor
• Zero grey-market stock — IP-complaint prevention by design
• Weekly Buy Box, MAP-compliance and account-health monitoring