Amazon Sports & Outdoors case studyAn own-brand sports line doing $29K months on Amazon.de

01 — The challenge

The client wanted Germany's buying power without its bureaucracy: VAT registration, GPSR responsible-person rules, WEEE and the packaging act all land before the first sale. Most private-label sellers skip Germany entirely — which is exactly why the niche was open.

02 — Our strategy

Treat compliance as the moat. We cleared every regulatory requirement before the first unit shipped, built native German listings rather than translated ones, and chose a fitness-accessories sub-niche where the incumbents were English-first imports with weak local SEO.

03 — Execution

• VAT, GPSR, WEEE and packaging compliance cleared before first shipment
• Native German listings with local keyword research — not translations
• Vine + Request a Review pipeline: 480 reviews at 4.7 stars
• PAN-EU FBA expansion switched on after Amazon.de crossed $20K